Hornies was founded by Sarah Nelson, self-described as an adventurer with a hint of mischief and a love for the unexpected. Sarah, a seasoned marketer, has always been driven by creativity, design, and an eye for what’s missing. She grew up watching her dad use shoehorns, a small daily ritual that stuck with her. Fast forward to today, she noticed something glaring: shoehorns hadn’t evolved. They were either cheap plastic or painfully boring. So she decided to change that.

Hornies is where Sarah brings her love of shoes, fashion, and design together, creating a modern, colorful, and cheeky take on a forgotten essential. Her vision? A Hornie in every hand. Because all you need is feet and a sense of fun.

We’re on a mission to save one sneaker at a time while making your morning routine a little easier and a lot more fun.